Surely you have already heard of Netlinking!? You know, this lever which is part of the 3 fundamental pillars of SEO? Well in this new article we will give you the best ways to use netlinking in a local strategy, especially in the Paris region!
WHAT IS NETLINKING?
Netlinking is a technique which consists in creating incoming links on its site (backlinks) in order to improve the popularity of the latter. Netlinking cannot be put in place effectively without a link acquisition strategy and mastery of leverage. Now that you know what netlinking is, let’s take a look at local SEO.
WHAT IS LOCAL SEO?
Local SEO services is one of the levers of natural referencing which consists of working on your SEO only locally. To set up a local SEO strategy, you have to take into account the business opportunities that you can have in different geographical locations. For example:
There are different ways to work on your local SEO, we will be able to focus on one of these techniques: Local netlinking.
HOW TO USE NETLINKING LOCALLY?
To use the Netlinking technique locally, you must first understand the workings of link acquisition and the important indicators to watch.
WHAT ARE THE IMPORTANT INDICATORS TO WATCH FOR NETLINKING?
When looking for spots (partner sites) for netlinking, you have to focus on different indicators, here is the list (source of the Majestic SEO tool):
- The TTF (Topical Trust Flow): this is the indicator that allows you to know the overall subject of a spot according to the links it receives. There are several in different themes (sport, business, art, regional.)
- The DR (referring domain) is the indicator that allows you to know from which sites the links come. A domain with a large number of DRs can be very interesting provided it is not spam.
- TF and CF (Trust flow and citation flow): these are 2 indicators that measure the quality of backlinks.
- The link anchor: It is the text which is inside a link which makes it possible to designate briefly the subject of the page towards which the link points.
- The quality of the site: do not hesitate to see what the site looks like, see if it is technically correct (responsive, presence of a menu, categories, etc.)
- Indexing: Choose spots where Google seems to index a large number of pages. If very few pages are indexed, worry about the quality of the spot!
These indicators are common to all netlinking strategies, but to make local we can focus mainly on the Theme.
WHAT TYPES OF SITES TO LOOK FOR LOCAL NETLINKING?
Here we are, it is time for you to know what types of sites you are going to look for to create your links to your sites while remaining in a local theme.
Yes, local directories are one of the best ways to make themed links about your business and your city. To do this, you just need to register in different directories by providing as much information as possible about your company. For example, there is seopourtous as a directory for referencing.
To make your task easier, we recommend that you write several descriptions of your company in advance, differentiating each text. Another important criterion (and not the least) it will be necessary to optimize your text on a local request for example: SEO agency and enrich all your text with semantics related to your keywords.
If you have the possibility, opt for an optimized or semi-optimized anchor. Otherwise, a generic or branded link anchor will also suffice.
- Optimized anchor: Generic exact match keywords. Example: Paris SEO agency
- Semi-optimized anchor: Generic keyword diluted with other keywords or synonyms. Example: Agency specialized in SEO in Paris
- Deoptimized anchor (generic anchor): Link anchor in the form of URL or brand
To come back to the directory listing, be sure to fill in ALL the possible fields with as much information as possible. This information can be crucial for Google and users. For example, don’t forget timetables, photos, your logo, the exact address and your telephone number.
There are a large number of websites that share their cities, culture and business news. These websites are a real gold mine for you, because they are very local themed sites. If you manage to get links from different local sites in several cities, you will increase your chances of positioning yourself on local queries.
To get this type of links, you can either:
- Buy links on a platform
- Contact editors or bloggers directly
- Contact an agency specializing in press relations
Sites themed in regional TTF
As we said above, the TTF can be an interesting indicator when looking for links. By using tools like Majestic or SEObserver, you can consult the TTF of the sites that interest you. If the sites in question are in the regional theme, it is a site where you could ask for a link for a local page.
By digging a little, maybe some sites offer categories with localities: Take a look at the articles attached to them, you could surely ask to add a link to an existing article or order an article on your subject with your backlink.
Other tips: if you are in the travel or tourism sector, many travel sites and blogs can offer very themed links depending on the destination. In general, the TTFs of these sites are in “recreation travel”. Do not hesitate to take a look, you will surely find some nuggets.
If you want to position your site in Paris, you can also read our dedicated article:
PRACTICAL CASE ON PARIS?
We finally get there! Let’s talk about the subject that interests us all! How to include a netlinking strategy to position yourself locally in Paris?
At the SEO Paris position agency, we have studied at length the question of how to position yourself in SEO in Paris, and we have made several topics that you can find on our blog. To complete these subjects, it is now time to take a practical case and understand the operation and the actions of netlinking to be put in place to be well referenced in Paris.
STEP 1: TARGET THE GEOGRAPHIC AREA
To start, you need to know the geographical area that has potential for your business.
-> Take the example of a restaurant in Paris that makes vegan burgers
Which area is interesting for this type of business?
When you are a restaurant in Paris, you have to try to shine all over the capital, but he does it intelligently. For example, the vegan burger restaurant is probably located in a specific district or neighborhood! Therefore, it will be important to take these areas into account in your netlinking strategy.
STEP 2: TARGET YOUR KEYWORDS
In SEO, it is as important to target these keywords as the search intentions. To target your keywords, focus on your services, your services, and combine them with the chosen geographical area.
To take the example of the burger restaurant: you can target: “vegan burger le Marais” or “restaurant burger paris 4”
To find keywords, you can use seo tools like:
- Semrush (paid),
- Google Ads Keyword Planner
- Google trends
- Related searches in Google
STEP 3: CREATING THE PAGES
Like any netlinking strategy you need:
- Target keywords
- landing pages (satellite pages)
For each page, you need a main keyword with content around this keyword with related semantic enrichment.
Let’s take our example again: restaurant burger paris 4 -> You will need a page describing your restaurant located in the 4th arrondissement of paris near the Marais and République with your best burger, the most famous menu and delivery in the surrounding area….
Count between 500 and 800 words to have an optimized page and CTA (call to action) buttons to facilitate conversion (call, online order, journeys, etc.)
STEP 3: SEARCH FOR NETLINKING SPOTS IN THE PARIS THEME
Now that you have everything you need for a good netlinking campaign, it’s time to start looking for spots (websites offering links) in order to start linking your site.
As we said earlier in the article, to make your links you can use:
- local directories
- Paris themed sites
To find good spots, you can create an account on a link platform like:
- Rocket Links
- Link garden
- Next level
Once on the platform, we advise you to fill in the search field with your keywords and filter the results according to TTF (regional theme or recreation travel) you will then easily find some spots.
Don’t hesitate to rummage around, you can also find well-themed specialist directories.
STEP 4: WRITE YOUR BRIEF WELL
When you order a link on a platform, you must provide as much information as possible so that the editor in charge of creating the content respects your subject, your theme and your semantics. In the case of the purchase of a very geolocated link such as “burger Paris Marais” do not hesitate to provide some keywords, districts, districts and monuments to make a perfect link.
Don’t forget to take a few precautions, especially when choosing your link anchors! They should not be all optimized on your main keyword! Remember to vary your anchors and from time to time by doing semi-optimization or de-optimization.
Netlinking is powerful especially if it is well combined with other pillars of SEO. In local SEO, it can be very complementary and allow you to position yourself in the long term on local requests in Paris.